SAFE & SOBER
A refreshed brand and robust resource hub for a non-profit on a mission.
Logo & Brand Identity Design | Print design | UX | UI
Overview
Safe & Sober is a Missouri-based nonprofit organization that’s been working since 2005 to develop free educational resources with a mission to prevent substance misuse and encouraging safe choices. They were looking to refresh their brand to appeal more to their core audience and wanted to improve their users’ web experience, including a robust account dashboard.
Agency: Mostly Serious
My Role
Brand Identity Design: Partnered with senior copywriter and creative director on conceptual approach to our new look and feel, created mood boards, ad lobs, style guide, updated print collateral
User Experience: Structural decisions, information architecture, wireframe design
User Interface: Look and feel, design for all screens and modules
We took their existing color palette and gave it a modern design treatment, landing on a bright purple and chartreuse that nod back to the traditional dark purple and yellow in their original logo. We explored different iterations of the sticker design and a school-inspired banner, landing on a text-forward mark that emphasizes a hand-written “&” symbol. Other handwritten symbol elements come to life throughout the website design for Safe and Sober, from large sweeping background visuals to small-scale accents.
The new Safe and Sober website includes a complete brand refresh, new design details and animation, and redesigned navigation that helps users find what they’re looking for faster. From the header design to the hamburger nav menu, it’s apparent now that Safe and Sober offers resources for students, schools/organizations, and parents. Resources are also easier to explore by audience, age group, or subject. The website redesign includes a completely revamped dashboard where participating schools and organizations can securely access program details and materials.
