Overview
We partnered with House Minority Leader Crystal Quade and the dedicated Missouri House Democrats team on crafting a new web presence, part of which entailed a new brand identity, to help continue the momentum through November 2020 and beyond.
Agency: Mostly Serious
My Role
Brand Identity Design: Partnered with senior copywriter and creative director on conceptual approach to our new look and feel, created mood boards, ad lobs and a new style guide
Our Process
We worked through positioning exercises with the Missouri House Democrats team to get aligned on the general direction for their new identity. We then presented three options in varying lockups before narrowing down to the final iteration.
