PROJECT SHIFT
Designed to appeal to younger generations of tech-savvy career seekers.
Logo & Brand Identity Design | UX | UI | Art Direction
Overview
The Automotive Technician Collaboration (ATC) is a group of 10 auto manufacturers looking to help high school grads and other job-seekers find high-tech, in-demand work in the industry. Their main objective was to position the auto technician industry as one that would appeal to young, tech-savvy job seekers.
Agency: Mostly Serious
My Role
Logo & Brand Identity Design: Logo design, partnered with senior copywriter on brand positioning
User Experience: Structural decisions, information architecture, siteflow and wireframe design
User Interface: Look and feel, design for all screens and modules
Art Direction: Created storyboards and provided direction, review, and refinement of campaign video
Awards & Recognition
