Mostly Serious

A brand refresh and website for a creative agency bursting with personality and a sense of humor.

Brand Identity Design | UX | UI | Art Direction

Overview

Mostly Serious is a full-service digital agency producing custom web design, digital marketing, advertising, SEO, and content. After three years of focusing on making websites with beauty and brains for our clients, we finally took our own advice to revamp our agency website, and took fresh eyes to brand identity in the process.
**Agency**: Mostly Serious
My Role
**Brand Identity Design:** Partnered with senior copywriter and creative director on conceptual approach to our new look and feel, created mood boards, ad lobs and a new style guide
**User Experience:** Structural decisions, information architecture, siteflow and wireframe design
**User Interface**: Look and feel, design for all screens and modules
**Art Direction:** Sourced and partnered with an illustrator for website animations, provided direction, review, and refinement of campaign video
Awards & Recognition
**Awwwards Honorable Mention**
**Awwwards Mobile Excellence**

Visit the Website

A Completely Modular Approach

A major pain point when making updates to our previous website was the lack of flexibility across page types. When planning the latest iteration of the Mostly Serious website, we wanted to give ourselves a robust toolbox of versatile content sections that could be easily assembled in any configuration and on any page type — giving us a high level of control over the stories we were able to tell across each page.

OUR CONCEPT STATEMENT

We aren't like other agencies. And we aren't like what we were yesterday.

We're always pushing ourselves and our work to be a little bit better and work a little bit smarter, day by day, project by project.

Always growing. Always grounded.

Custom Animated Illustrations

We defined in our concepting exercises and mood board creation that we wanted custom animated illustrations incorporating geometric shapes and abstract characters, leveraging our new brand palette. I sourced and partnered with an illustrator to work through a handful of scenes that are peppered throughout the UI.